American Outdoors Launches Apparel Line

The American Outdoorsman brand, now under new ownership, is launching its first-ever line of men’s outdoor apparel and outerwear for fall 2017. The line was debuted at this week;s Outdoor Retailer Winter Market in Salt Lake City, Utah.  With a focus on the lifestyle, values and needs of the next generation of adventurers, The American Outdoorsman line was created “for those with high expectations, who chase experiences and stretch the limits of what’s possible.” The line caters to a generation that identifies with nature, feels at home in the outdoors and who appreciate a brand that understands them in both belief and style, said the company.