http://www.gearinstitute.com/gear-news/gear-spotter/item/how-the-american-outdoorsman-brand-is-looking-to-reshape-the-industry

If you were to take a snapshot of an average group of outdoor enthusiasts at various points over the course of a decade, what they would be seen wearing wouldn’t really change all that much. Yes, they may be wearing an article of clothing that features the latest and gre...