It’s not often we come across an entirely new brand that has a full product of line of gear we’d love to wear. In fact, that almost never happens. But it happened at this past Outdoor Retailer Winter Market with The American Outdoorsman's new apparel launch. The American Outdoorsman is a new brand that combines performance-first fabrics with outdoors-first design. We were so impressed we want to do a full roundup on who they are, what they’re doing, and what to expect from them in the future.