How the American Outdoorsman Brand is Looking to Reshape the Industry

If you were to take a snapshot of an average group of outdoor enthusiasts at various points over the course of a decade, what they would be seen wearing wouldn’t really change all that much. Yes, they may be wearing an article of clothing that features the latest and greatest technology built into the fabric, but the aesthetic wouldn’t shift dramatically. We have a look that is easy to identify, but usually centers around functional clothing. It’s stuff that we can work and play in that can also withstand changes in weather and activity, while allowing us to swing freely from rock face to rock face, hike over a ridge, or paddle a river.