Our Story

Not long ago, America used to be known as the great unknown, unconquered territory. A vast expanse of unexplored land, it was a daunting challenge to any who wanted to uncover its secrets, or push the limits of the frontier.

Enter the intrepid explorers known as the Outdoorsmen.

The outdoorsmen were the trailblazers, and the pioneers of the beautiful untamed American wilderness that would make up our country, and while there were those who sought to conquer the land, they also inspired a deep seated appreciation and respect for the great outdoors by many others.

With that in mind, The American Outdoorsman launched its television show in 1988, showcasing the country’s natural splendor to millions of viewers. That show continues to this day, not only promoting the conservation of our precious land, but also highlighting traditional outdoorsman activities like fishing, hunting, camping and hiking.

Inspired by the adventures shared on The American Outdoorsman television program and the pioneers before us, we launched the apparel brand in 2015 – seeking to outfit the explorers, trailblazers and those who are born to roam.

Our apparel is designed to be functional, bold, and long lasting. Our brand is committed to providing an exceptional experience for anyone with an intrepid soul, and the desire to roam our beautiful land.


Inspired by the legacy of Theodore Roosevelt, the Theodore Roosevelt Conservation Partnership (TRCP) seeks to unite and amplify the voices of all hunters and anglers around conservation and sportsmen’s access. Established in 2002, the TRCP works with its more than 50 partner organizations and on behalf of America’s 50 million sportsmen and women to preserve our traditions of hunting and fishing.

The TRCP’s campaign and education efforts focus on the areas of conservation funding, public lands, agriculture and private lands, marine fisheries, and water. The TRCP unites with its partners and other allies to form coalitions, educate sportsmen and policy makers on conservation priorities, spur action, and drive policy outcomes that benefit fish and wildlife habitat and sportsmen’s access. The TRCP’s mission: to guarantee all Americans quality places to hunt and fish.

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